Product updates September 2026

Pages that used to sit behind a collapsible menu are now available directly in the main menu. Content has moved to Assets. Every page now shows breadcrumbs, so you always see where you are and can go back a level quickly. The shop switcher and your account settings have moved to the top of the screen.

7 new nodes in your flows

A flow is made up of steps. The more types of steps you have, the less you need to work around what's missing. These 7 nodes are available in the flow builder right now.

Tags

Automatically add a tag to a profile, or remove one, based on behavior in the flow. Useful for keeping segmentation and flow logic aligned without connecting them separately.

Wait until a day of the week

Until now you could only wait for a fixed duration, like "wait 2 days." Now you can also pick a fixed day. Set a flow so a profile always moves to the next step on Friday, no matter which day it entered the flow.

Deactivate profile

Automatically set a profile to inactive when needed, for example after a number of failed emails or an explicit unsubscribe through another channel. You no longer need to track this manually.

Notification

Send yourself or your team a notification as soon as a profile reaches a specific step in the flow. That way you know when something happens without checking the dashboard constantly.

Overwrite field

Automatically update a profile field based on the path someone takes through the flow. For example: set a status field to "VIP" once someone hits a certain revenue threshold within the flow.

Give Loyalty points

Award Loyalty points from within a flow. Think of extra points after a specific action, without setting this up separately in Loyalty.

Webhooks

Connect a flow step directly to an external system. A step in your flow triggers an action outside Reloadify, with no extra step in between.

You'll find all seven nodes in the flow builder, in the same list as the nodes you already use.

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Work with your own custom data

Customer data doesn't always fit the standard fields in Reloadify. That's why we're expanding what you can do with custom fields.

Sync it your way

Connect custom data via Zapier, import a CSV, or send data in through the API. Pick the route that fits how your data is already organized.

Collect custom data in forms

Add custom fields to a form on your landing page or in a pop-up. A visitor fills it in directly, and it lands in the right field on the profile automatically. Previously this required an extra step.

Edit fields in the profile info

Edit custom fields per customer directly in the profile. No need to go back to an import or API call for a single customer update.

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Resend unopened emails on your own moment

If an email doesn't get opened, until now you could only resend it after a fixed period. You now set the moment yourself. Resend after 4 hours for a time-sensitive offer, for example, or after 3 days for a regular newsletter. The choice is yours, per campaign.

Show the pop-up again after a time you choose

A visitor who closes a pop-up won't see it again until you decide they should. Set how much time passes before the pop-up reappears for that same visitor, for example after a week or a month. That keeps an offer visible for people who didn't have time for it the first time around, without becoming annoying.

Dashboard: instantly see what's performing best

Your dashboard now shows in one overview which newsletters, triggers and flows are scoring the highest. You no longer need to put together separate reports for this. Open the dashboard and you see immediately where your results are coming from, and where there's room to improve.