Saftgras

From daily frustration to rediscovered passion: how Saftgras found joy in marketing again

In the heart of Germany, a small, close-knit team works with an immense passion for pure, honest products. Saftgras has been producing specialized grass juices and microgreens for eleven years—a unique product that demands a unique bond with their customers. But forging that bond felt more and more like a battle. The reason? Marketing software that cost more energy than it delivered. Until a spontaneous introduction changed everything.

The silent energy drain

For a passionate family business like Saftgras, every minute is precious. Janine, Digital Marketing Officer at Saftgras, explains: "Our team is super small and familiar, which unfortunately often means that things like marketing fall by the wayside." Time spent struggling with clunky software is time you can't spend on your product or your customers. Their previous platform, Mailchimp, was one such energy drain. They were "really super dissatisfied" with it. It felt disorganized, impersonal, and whenever they had a question, it felt like shouting into the void. It stifled creativity and turned marketing into a task they kept putting off. They knew they were missing opportunities, but the threshold to do something about it seemed to get higher every day.

A conversation that changed everything

The turning point came unexpectedly. "We were lucky that Melina [a colleague from Reloadify, ed.] found us," says Janine. That personal introduction to Reloadify immediately felt different. Here, they weren't a number, but a partner. The conversation wasn't about features, but about their dreams and frustrations. The switch felt like a breath of fresh air.

"Reloadify is much more organized and user-friendly than our previous program." Setting up newsletters, flows, and triggers was no longer a technical struggle, but a creative process. When asked if they were doing anything with email before Reloadify, the answer is telling: "Yes, but not with this much passion!"

"The amazing customer service was the deciding factor for us. With Reloadify, not a single question has remained unanswered."

Thanks to the intuitive software, they gained a completely new perspective on their customers. "Thanks to Reloadify, we have a much clearer picture of our customers and their buying and reading behavior." They could finally put their most important philosophy into practice: "Our customers want personal contact that is tailored to them, not a continuous stream of advertising they can't connect with."

Proud of every opened email

The results speak for themselves. The change is not only felt internally but is also immediately visible in the numbers. The emails from Saftgras aren't just delivered; they are anticipated.

"The open and click-through rates of every newsletter show that our subscribers eagerly look forward to them, which makes us proud!"

The Saftgras transformation in short:

• From frustration to flow: A switch from the complex Mailchimp to a platform that brings more ease.
• From data to dialogue: Deep customer insights that make it possible to have a genuinely personal conversation.
• From broadcasting to connecting: Exceptionally high open and click-through rates as proof of a strong, valued customer relationship.
• From task to passion: A rediscovered love for marketing, with a clear, structured approach for the future.

Are you ready to leave frustration behind and build your customer relationships with joy and strategy? Discover how Reloadify brings peace and results to your marketing. Schedule your demo.