Make your webshop as personal as your best emails
You know how it is. You spend hours perfecting your email flows. You reward your most loyal customers with points and exclusive benefits. The customer is enthusiastic, clicks on your email about red dresses... and lands on the general homepage full of men's shoes. The customer is gone.
The personal experience ends as soon as the email is closed. This probably sounds familiar. Your data is locked in silos: your email tool doesn't really know what your webshop tool is doing. And this friction costs you conversions. What if your webshop was as personal and relevant as your best emails?
Why we are launching Personalise
When we started Reloadify, we solved one problem: smart, automated communication. You manage an email tool, a separate loyalty app, and perhaps a third tool for product recommendations. This is a messy, expensive, and inefficient collection of separate tools. Personalise is the crucial, logical next step in our vision. It is the “glue” that directly connects your customer communications and rewards to the customer experience on your webshop itself.
What is Reloadify Personalise?
Enough strategy, what is it? Simply put, Personalise ensures that your webshop shows the right products to the right customer at the right time. It is a smart engine that automatically displays the most relevant products based on data (such as click behaviour, purchase history, and popular items). With the help of AI, the recommended product block learns every day and keeps getting better.
What can you do with it?
Personalise is easy to use. You install two scripts, determine a position for recommended products, and put the block live. Then you can customise the block to match your entire corporate identity. Here's how you can use Personalise today to achieve immediate results:
1. Increase your sales & conversion
Don't leave any revenue on the table. With Personalise, you actively encourage a higher order value:
- Cross-selling: Display ‘Frequently bought together’ or ‘Complete your look’ on a product page.
- Upselling: You automatically offer a premium variant or a newer, better model.
- Impulse purchases: Entice visitors on the homepage or in the shopping cart with ‘Trending products’ or ‘Popular choices’.
2. Improve the customer experience
Personalisation is not a ‘trick’, it is service. You help customers find what they are looking for faster, which reduces frustration and builds trust:
- Real relevance: Display boxes such as ‘Recommended especially for you’ or ‘Because you viewed “Product X”’.
- Social proof: Remove doubt with ‘Others also bought’ or ‘Top-rated products in this category’.
3. Strengthen loyalty
This is where the platform really wins. Personalise works seamlessly with Engage and Loyalty.
Product recommendations can be used directly in your emails. Send a “win-back” flow containing AI recommendations based on their previous purchases or their click behaviour.
Reloadify Personalise is the engine that makes your existing platform smarter. Stop managing separate tools. Start building a single, seamless customer journey today. Try Personalise today. Book a demo.
