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In e-commerce, one weekend is the most important weekend of the year. The Black Friday weekend! Prepare yourself with our Black Friday guide.

Effective marketing is the key to success. It is not only about attracting new customers, but also about retaining existing ones.

The customer journey has become increasingly important in recent years. How does your customer go through your webshop? Read more.

Easily set up your social media strategy with this step-by-step plan. Get more webshop sales in no time.

An effective SEA strategy is crucial for web shops that want to be visible quickly. How do you quickly set up a SEA strategy for web shops? Read more.

Your webshop needs to be easily found by search engines. How do you determine a good SEO strategy? And what does the implementation look like? Read more.

How do you make the most of abandoned cart emails? In this article, 11 tips for revenue-boosting emails.

Running out of time? Within one hour you'll be putting each of these profitable mail campaigns live. Get inspired.

Because of these 5 major challenges, many web shops stay away from personalization in their marketing. Read the solutions here.