
Want to drive repeat purchases? 3 examples for your loyalty program
Are you getting the most out of your loyalty program? The real value isn't just in handing out points. You create it when you connect loyalty to your other channels. Because when email, smart segments, and personal recommendations work together perfectly, you create an experience that truly brings customers back. This is how you turn every touchpoint into an opportunity to increase your customer value.
Wondering how you can tackle this without the technical hassle? Discover three practical examples you can implement right away.
Example 1: how do you turn a cart abandoner into a loyal customer?
You know the drill. A new visitor fills their shopping cart, clicks through to the checkout, and... disappears. A standard "you forgot something" email often feels like a pushy sales trick. How do you give that decisive nudge without being intrusive?
The solution
Forget the standard email. With Reloadify, you shift the focus from the purchase to what the customer is missing out on. In your abandoned cart flow, you can easily distinguish between new and existing customers. Send that hesitant shopper an email that not only shows the products but, more importantly, highlights the reward that’s waiting for them:
“Did you know you’ll instantly earn 150 points with this order? You can use them to claim a €5 discount on your very next purchase!”
Suddenly, it’s no longer about the products, but about losing a tangible reward. The fear of missing out is a powerful psychological motivator.
The result
You not only convince the hesitant shopper and directly increase your conversion rate, but you also immediately show your new customer: shopping with you always pays off. The first step towards a long-lasting customer relationship has been taken.
Here’s how you implement this example:
- Activate your loyalty program: ensure customers can start earning points right away with their first purchase.
- Split your abandoned cart flow: create a separate flow specifically for first-time customers.
- Personalize the email: add a content block that displays the points they're about to miss and the reward they can claim with them.

Example 2: how do you encourage a second purchase, faster?
A customer has made a purchase. Fantastic. But the silence that follows is painful. How do you prevent this from being a one-time transaction? A generic discount email is quickly ignored. You want to entice the customer to come back at just the right moment.
The Solution
Set up an automated post-purchase flow that proactively engages customers. Instead of waiting, you create a temporary reward that makes a repeat purchase irresistible. A few weeks after the purchase, send an automated, personal email:
“We hope you’re happy with your purchase! To show our appreciation, we have something special for you. Place your next order within 30 days and receive double loyalty points from us!”
This isn't a random discount; it's an exclusive opportunity. You combine relevance (the timing after a purchase) with a sense of urgency and an extra reward.
The result
You shorten the time between the first and second purchase and give the Customer Lifetime Value (CLV) a direct boost. Customers feel valued and are encouraged to build their point balance, drawing them deeper into your brand's ecosystem.
Here's how you implement this example:
- Create a temporary points promotion: set up a promotion where customers earn extra points for a limited time.
- Automate your post-purchase flow: create an email that is automatically sent after, for example, 21 days to communicate this temporary offer.
- Combine with recommendations: for an even more personal approach, add dynamic product recommendations to the same email that match their previous purchase.

Example 3: how do you give top customers a 360° VIP treatment?
Your best customers deserve more than just another newsletter. You want them to feel genuinely special, but how do you provide an exclusive treatment at scale, across all your channels?
The Solution
Connect your data and create a seamless VIP experience. First, define what a VIP means to you. You do this not based on loyalty points, but on concrete purchasing behavior. In Reloadify, create a segment of, for example, "customers with more than 5 orders." This is your VIP group.
Send this group an email with an exclusive reward, such as early access to a sale. But here comes the magic: sync this same VIP segment with your advertising platform, like Meta.
When your best customer scrolls through their Instagram feed, they won't see a generic ad. They'll see an ad that speaks directly to them: “Just for you as a VIP. Shop the sale 24 hours before everyone else.”
The result
The VIP treatment doesn't stop at your webshop's front door; it extends seamlessly into their social media feed. You aren't just selling a product; you're confirming their status. This is how you turn loyal customers into your biggest ambassadors.
Here's how you implement this example:
- Define your VIP segment: in Reloadify, create a segment based on purchasing behavior (e.g., number of orders > 5 OR total revenue > €500).
- Create an exclusive reward: design a reward that is truly valuable only to this group, like early access or a unique gift. Tip: manually add a (high) number of points to your VIP customers so they can claim this reward.
- Launch an omnichannel campaign: send your VIP segment an email campaign and simultaneously sync the audience with Meta to reach them there with a consistent message.

Ready to turn your customers into fans?
Increasing customer retention and driving repeat purchases can only be achieved with an integrated approach. With Reloadify's all-in-one retention platform, you combine email, marketing automation, and a powerful loyalty program for your webshop.
Discover all the possibilities or schedule a no-obligation demo today.