Bluebarry
At Bluebarry, we specialise in solving one of the biggest conversion killers in e-commerce: choice overload. When your webshop offers a lot of products (50+ SKUs) and options, potential buyers often get lost. As a result, you attract the right visitors, but sales lag behind.
Who are we?
We are the experts who bridge the gap between your extensive product range and the unique needs of your customers. We believe that personalisation starts with understanding customer intent before the purchase takes place. Our goal is to translate in-depth insight into customer needs into directly saleable product recommendations, resulting in higher conversions and fewer returns.
Our expertise
We build design-first product quiz funnels that guide visitors through their decision-making process and match them directly with the perfect product. This is Guided Selling that fits seamlessly with your brand and that works: our quiz sessions convert up to 18% better than your overall website conversion. Our focus is on creating a smart and efficient shopping experience that directly contributes to Customer Lifetime Value (CLV).
Quiz funnels guided selling
We eliminate “category confusion” and ensure that your customers make a choice. Through the quiz funnels, we convert up to 18% of completed sessions. This difference is no less than 176% compared to your overall conversion rate.
Design-first personalisation
The quiz funnels are built entirely with design in mind and fit seamlessly with your brand's corporate identity. Every visual element is customised, so the quiz doesn't feel like a “third-party tool”, but like a professional part of your online shop.
Smart product matching (SKU mastery)
We process large product catalogues (50 to 100,000+ SKUs) and link products based on specifications to user answers. You only show the most relevant matches, which reduces returns and increases customer satisfaction.
How do we do that?
Bluebarry is your expert in turning choice overload into conversion. We provide a design-first and mobile-optimised quiz tool that delivers a 90%+ completion rate and a 12% conversion rate for DTC brands.
Below, we explain how these features can assist you.
- Building Funnels: intuitive design
You build on-brand and mobile-first choice funnels with full customisation. The interface is intuitive, allowing you to focus directly on content, not technology. You can also add email opt-ins to instantly collect leads for your Reloadify flows.
- Matching products: smart logic
Bluebarry solves product chaos by directly matching your large catalogue with customer preferences. This is done using attribute-based logic and smart filtering, regardless of the product feed type.
- Make recommendations: focus on profit
You are in control of profitability. You can prioritise recommendations based on margin, stock or price and force specific (seasonal) products to always appear.
- Launch and embed: maximum flexibility
Launch the quiz in your preferred way with multiple display options (pop-up, slide-in) and launch triggers. The Product Page (PDP) check helps customers feel confident about their product choice.
- Improve performance: data as fuel
Get immediate, actionable insights into drop-off points and revenue tracking.
Key result: The funnels guarantee a 90%+ completion rate and a 12-18% conversion rate, a huge boost to your revenue. Choose Bluebarry in combination with Reloadify to turn anonymous visitors into deeply segmented, loyal customers.
Curious? Contact us and discover it for yourself.
